Reputation Audit is a structured intelligence sweep across the press, the platforms, the court record, the darknet chatter, and the people who speak when you are not in the room. We deliver a confidential dossier that names the threats, ranks the exposure, and prescribes the response.
A reputation is not a single object. It is the sum of how you read across a dozen distinct surfaces — most of them invisible to you. We audit each track independently, then cross-reference what we find. The result is a map of where you are vulnerable, where you are misread, and where a single event could break the picture.
Twenty-five years of wire services, business press, trade publications, and local newspapers, cross-referenced against archive databases and national broadcasters. We map every mention, including the ones reposting a single negative thread for a decade.
What Google, Yandex, Bing and DuckDuckGo return on page one for the principal's name, the company name, the family name, and known associates. We measure SERP volatility, image-pack results, People Also Ask entries, and the gap between regions and languages.
Instagram, Facebook, LinkedIn, X, Telegram, TikTok, VK, YouTube, Threads, plus the platforms most clients forget — Pinterest boards, Behance, Medium, Substacks, podcasts, Patreon. We catalogue every active and dormant account tied to the principal.
Beyond the principal, we audit the surface of the spouse, children, parents, in-laws and close associates. Real estate filings, charity boards, alumni networks, club memberships, court appearances, divorce records, charity gala photo tags.
Glassdoor, Indeed, Reddit, Hacker News, Blind, Telegram channels, Discord servers, anonymous-form portals. We map what current and former staff say about leadership, working conditions, ethics, and what would surface if the company made news tomorrow.
Trustpilot, Google Reviews, Yelp, TripAdvisor, App Store, Google Play, industry-specific rating platforms, niche forums. We identify coordinate-review patterns, fake-review rings, serial complainants, and the 1-star review that has been there for nine years.
Closed forums, market listings, paste sites, Telegram dump channels, ransomware group blogs. We check whether personal data — emails, passwords, IDs, internal documents — is for sale or has already been published, and what the asking price implies.
Civil, criminal and administrative case files across the jurisdictions the principal operates in. Tax disputes, labour court, sanctions lists, PEP databases, disqualification registers, insolvency filings, Interpol notices, international court records.
Annual reports, analyst notes, AGM minutes, sell-side coverage, short-seller reports, activist letters, fund-manager podcasts. We read the market's reputation of the principal, not the company's self-presentation.
How you are positioned against named competitors and against narratives you do not know exist. Counter-positioning, comparison articles, "best of / worst of" lists, dark-site copies, parody accounts, anonymous paid comparison platforms.
The audit runs as a fixed four-phase protocol. Each phase produces a working artefact — not a draft, not a deck — that the principal can read as it is built. You see the picture as it sharpens.
Intake under NDA. We define the principal, the company, the family, the associates, the geographies and the languages. We agree what is in-scope, what is adjacent, and what we will deliberately exclude.
›Multilingual open-source sweep across all ten tracks. Commercial databases, archived material, closed-source verification through our network of regional analysts. Every finding is logged with a source ID and a date of capture.
›Cross-reference. Sentiment mapping. Threat ranking. We separate signal from noise, distinguish enduring exposure from transient chatter, and identify the single points where a small event could create disproportionate damage.
›The dossier is delivered in a sealed, watermarked format. We present it in a closed briefing — in person or over an encrypted line — and stay on call for a 14-day clarification window.
Every engagement closes with the same five deliverables. They are built to be read by the principal, referenced by counsel, and handed forward to the communications team without redaction.
A 10–14 page reading document for the principal. Findings ranked, threats named, exposures quantified, response prescribed.
The raw findings, indexed by track, with source IDs, capture dates, archive snapshots, and multilingual transcripts where applicable.
A ranked list of plausible future events — leak, lawsuit, negative press — that could surface within 12 months, with the probability and impact we estimate for each.
A visual map of how tone varies across tracks, geographies, languages and time. Useful as a board-room artefact and a baseline for measuring future change.
A short, opinionated note from our senior counsel — what to publish, what to suppress, what to leave alone, and what to prepare for. Designed for the communications team to act on without further instruction.
For clients who continue, the first 90 days of monitoring on the ten tracks with a weekly delta-report. This is where the audit becomes operational, not archival.
Preparing for a roadshow, defending a short-seller narrative, or entering a new geography with the regulator watching. The audit runs before the listing window opens, not after the first negative story.
Where the principal is the brand. Wealth creates a public surface that the family did not ask for. The audit maps it before someone else does — and names what is genuinely dangerous versus what is merely embarrassing.
Reputational due diligence on a target, or pre-signing self-audit before a buyer walks in. We work with the deal team, never with the target. Findings are structured to feed the investment committee memo directly.
Opposition research, in the responsible sense. We audit the candidate before the opposition does, so the campaign enters the contest with a complete map and a prepared response. We do not produce opposition files for use against others.
Every engagement is bespoke, but the shape is one of three. Pricing is indicative — final scope is agreed after the NDA call.
The questions we hear most often during the intake call. If yours is not here, ask on the briefing request — we answer within 24 hours.
Send a brief description of the principal, the company or the question. We reply within one business day with a fixed proposal and a redacted sample of a previous dossier. No public references, no sales team, no follow-up cadence.
